Thought leadership coverage

Press & Media
The Future of Customer Service – Human or Machine Powered?

Interview with Global Head of Marketing, Arm Treasure Data – Tom Treanor

2020 Predictions

Arm Treasure Data: The most popular games aren’t necessarily using lots of microtransactions

50% of Marketers are Hampered by Siloed Data

Finding the Right CDP for Your Business

Small Customer Data Platforms Fend Off Big Tech with Services

AR is big — 5G will make it huge

Arm Treasure Data Introduces TreasureBoxes and Custom Scripts to Enable Faster Time-to-Value for Customers

How to Create a Customer Journey Map to Optimize Your Campaigns

The Modern Buyer’s Journey Needs Multi-Touch Attribution

Customer personalization relies on tools, tactics, metrics

Study: Retailers need to increase mobile shopping readiness

Delivering the Right Content at Each Step of Your Buyer’s Journey

Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None